Friday, February 02, 2007

Robson Arms Marketing Watch 2007 Part II

CTV has upgraded RA from "Before and Beyond" to "Prime Time" on their website. They've also added "See the trailer" and "On Broadband: Watch Season One" video links to the Programs homepage. Google has also sent me another article link from... Playback.

Eight days 'til opening night.


Thursday, February 01, 2007

Robson Arms Marketing Watch 2007

A new promo has been reported airing on CTV, and PlayBack has posted this article.

Wednesday, January 31, 2007

Robson Arms Season I Available Online

For those of you who missed the first season, you can watch it online, chez CTV's website.

For those of you who, like me, use a Mac, you might have trouble... or (if you're using a pre-Universal operating system with (shudder) Window Media Player, you might do just fine.

Monday, January 29, 2007

What the Lofty Archons at CTV Know...

I am a lowly, grateful writer.

I am thrilled to be part of what I think will be a pretty darned entertaining show, Robson Arms. And hey, guess what? It'll start airing in a couple weeks on CTV. The show is a half-hour comedy/drama aimed at maturer audiences. It's got some adult themes, but the language is grown-up but not unlike the first season not HBO grown-up, and it stars some of the funniest, most talented actors working in Canada today.

It's got a lot going for it.

And did I mention it was airing, Feburary 10th on CTV?

Feburary 10th, that's, let's see... oh...uh... ahem... a Saturday night. Hmn.

Well, okay, there's lots of folk who stay home Saturday night. And it's not like there's anything else --- what? Hockey Night in Canada... rightrightright. Still though. It's not like CTV just threw it up there. There are people, important, well-dressed people who get big bucks carefully working out the exact right time for a show to be scheduled. They've got stats and formulae that'd make a lowly writer's head spin... I assume.

I mean, they're not going to just toss it out there and see what happens, right? There's a huge marketing department behind this. Maybe not Little Mosque big, which due to its subject matter got all kinds of publicity that you can't pay for--not a lot of canadian pilots highlighted on CNN-- still... CTV is the big leagues. Okay?

I guess what I'm saying is, don't worry, it won't be just a couple of "coming soon" spots on the tele and one of the writers chatting it up on his blog is what I'm saying.

So please let me know everytime you read/hear/see anything about the show between now and Feb 10th.

Because everybody really wants the show to do well... right?

Sunday, January 28, 2007

Robson Arms Season II Starts...

CTV just announced Robson Arms Season II will start airing Feb 10, 2007.
Stay tuned for updates for times etc. The CTV RA page hasn't been updated to include the info and our old website is still online... so it looks like the news is fresh.

I look forward to your many comments in the days and weeks to come. I'm surprised at how nervous I'm feeling.